Resume

4+ Years of Experience

Education

April 2024 – June 2025 (Expected)
Texas McCombs School of Business

PGP-DSBA, Data Science & Business Analytics

July 2019 – August 2020
NIIT ( National Institute of Information Technology)

PGDM - Digital Marketing & Branding

April 2016 – May 2019
V.G. Vaze College (Kelkar College), Mulund

Bachelor of Management Studies (BMS)

April 2014 - May 2016
Kendriya Vidyalaya AFS, Thane

XI - XII ( Science )

Experience

August 2023 – Present
Vitasta Consulting Pvt Ltd

Assistant Manager, Digital Marketing & Branding

Spearheaded branding and digital presence initiatives, aligning marketing strategies with business objectives. Rebranded vitasta.com, optimizing user experience and increasing organic traffic by 30%. Developed and executed high-impact digital marketing campaigns using data analytics and predictive models. Enhanced SEO and ORM efforts, leading to a 25% growth in online engagement. Led cross-functional teams to design high-quality marketing collateral, video content, and email marketing templates.
June 2022 – March 2023
Nityam Software Solutions

Digital Marketing Executive

Managed digital strategies for high-profile clients, incorporating SEO, web development, and machine learning techniques. Designed comprehensive marketing campaigns for clients such as Econ Packaging and Happipress, improving lead generation by 40%. Led UI/UX improvements and developed data-driven insights for client decision-making. Utilized AWS and cloud computing for scalable, effective marketing solutions.
June 2021 – January 2022
New India Co.

Digital Marketer

Delivered SEO and social media marketing strategies that significantly increased brand awareness. Collaborated with marketing teams to develop data-driven advertising campaigns and optimize online visibility.
January 2020 – May 2021
Everest Analyticals

Marketing Executive

Planned and executed marketing campaigns to boost product visibility and enhance brand presence. Analyzed customer data and trends to improve digital marketing performance, increasing lead generation by 25%. Managed online advertising efforts through social media channels and Google Ads, ensuring effective brand engagement. Coordinated with sales teams to create promotional materials and optimized content for target audiences.
February 2019 – Present
Freelancing

Digital Marketing Consultant | Graphic Designer | Video editor

Provided end-to-end digital marketing services, from SEO optimization to video editing, for a diverse portfolio of clients. Developed responsive websites and implemented digital branding strategies that improved client outreach by 50%.

Certificates

Digital Marketing & Advertising Tools:

Search Engine Optimisation

100%

Google Ads

80%

Email Marketing

90%

Google Analytics

85%

HubSpot

90%

Semrush / Ahrefs / Moz

80%

Hootsuite / Buffer

85%

Facebook Ads Manager

90%

Online Reputation Management

%

Social Media Management

90%

Creative Content & Design Tools:

Adobe Illustrator

95%

Adobe Photoshop

90%

Adobe After effects

90%

Canva

100%

Figma

90%

Web Design & Development Tools:

WordPress

100%

Elementor

85%

Wix

90%

Shopify

90%

HTML/CSS/JavaScript

90%

Google Tag Manager

80%

Data Analysis & Reporting Tools:

Python (pandas, NumPy)

100%

Google Data Studio

85%

Microsoft Excel

70%

Tableau / Power BI

85%