Resume

Portfolio: Regional Foods Catering | Metkut | Kath N Ghat | Baba Pav Bhaji | Jolly De Parathe | Koka Café & Bar | Estrella Resort
• Implemented complete digital transformation for 6 restaurant brands, managing end-to-end strategy, content creation, paid advertising, and performance analytics
• Developed and executed comprehensive monthly content calendars integrating seasonal campaigns, event marketing, and promotional offers across all brands
• Created 60+ AI-powered video reels monthly using advanced scripting techniques, trend analysis, and emotional storytelling frameworks
• Designed and launched full-funnel marketing campaigns including Goan Fest, Grill Fest, Pan Asian Fest, Crab Fest, IPL activation, and festive specials
• Managed 15+ on-ground video production shoots including creative direction, script development, post-production editing, and voiceover coordination
• Built comprehensive influencer marketing ecosystem with 20+ nano and micro-influencers, structuring barter deals, paid collaborations, and content scheduling
• Developed internal Content Blueprint system with standardized scripts, captions, hooks, and visual templates improving content turnaround by 40%
• Managed in-house Meta Ads and Google My Business optimization, reducing agency costs by 30% while maintaining performance standards
• Created custom HTML/CSS/JavaScript digital menu for Koka Café as an independent 2-week development project
• Implemented weekly performance tracking dashboards using Google Data Studio for real-time ROI monitoring and stakeholder reporting

Key Achievements & Impact:
• Generated 60+ lakh views through organic and paid campaigns within 5 months
• Scaled Instagram following by 3–5x across multiple restaurant brands
• Delivered 10+ lakh reach and 40K+ interactions through influencer campaigns
• Produced 100+ high-converting static and video creatives with 90% approval rate
• Established training systems and SOPs for seamless team transitions and knowledge transfer

• Led complete website rebranding for vitasta.com including UI/UX redesign, SEO optimization, and content restructuring, resulting in a 30% organic traffic increase
• Developed comprehensive L&D training modules for HR teams and recruiters, including onboarding processes and skill development frameworks
• Designed branded email templates, recruitment creatives, and video explainers, improving candidate engagement rates by 25%
• Optimized LinkedIn company presence and recruiter profiles for inbound lead generation and brand visibility
• Managed Google My Business optimization across multiple service categories, enhancing local search discovery

• Acquired advanced HTML, CSS, and JavaScript skills within weeks to support frontend development and product enhancement initiatives
• Managed CMS-driven website development including content management, layout optimization, and user experience improvements
• Executed eCommerce platform setup including product catalog management, category structuring, and checkout process optimization
• Collaborated with development teams to align technical capabilities with marketing objectives and campaign requirements
• Published SEO-optimized blog content and managed content publishing pipelines for improved search visibility

• Developed and maintained WordPress websites with custom product pages and e-commerce functionality
• Created comprehensive branded visual assets including banners, social media graphics, video content, and motion graphics
• Managed video production pipeline from concept to final delivery including editing, color grading, and audio optimization
• Executed integrated social media strategies including content calendars, community engagement, and promotional campaigns

• Managed comprehensive client communication workflows including brief documentation, feedback integration, and project coordination
• Designed and executed email marketing campaigns with advanced analytics tracking for conversion optimization
• Supported sales enablement through creation of pitch decks, proposals, and client presentation materials
• Contributed to content strategy development including blog ideation, analytics reporting, and performance measurement

• Delivered SEO, branding, and paid ad campaigns for startups and solo brands
• Developed WordPress websites using Elementor & HTML/CSS custom code
• Offered services in logo design, email templates, video editing, and online growth strategy