Digital Marketing and Branding
Data Science and Machine Learning
Graphic Designing
Video Editing
Pratik Khambekar
I’m a versatile Digital Marketing & Branding professional with 4+ years of experience, specialising in digital strategy, data science, and creative content development. Whether it’s mastering new technologies like machine learning or diving into the latest trends in branding, I thrive on learning quickly and adapting to new challenges. I’ve led cross-functional teams, built innovative marketing campaigns, and consistently delivered results by staying agile and embracing change. My passion lies in using data-driven strategies and creative problem-solving to help brands grow and connect with their audiences.
What I Do
Digital Marketing & Branding
I create and implement data-driven digital marketing strategies that align with business objectives. My expertise spans SEO, SEM, Google Ads, social media management, and email marketing. I focus on enhancing brand visibility, driving engagement, and boosting lead generation by up to 40% through innovative campaigns and optimization techniques.
Web Design & Development
With a deep understanding of UI/UX design and web development, I build responsive, user-friendly websites using WordPress, HTML, and Elementor. I’ve successfully led website rebranding projects, enhancing user experience and increasing organic traffic by 30%.
Creative Content & Multimedia
I blend creativity with data insights to craft compelling marketing collateral, from graphic design to video editing. Using tools like Adobe Illustrator, Photoshop, and After Effects, I produce engaging content for diverse digital marketing channels. This includes everything from social media content to high-impact email templates, ensuring that brands maintain consistent, effective communication with their audiences.
Data Science & Machine Learning for Marketing
I utilise the power of data to optimize digital marketing efforts. My experience includes developing machine learning models for tasks such as fake news detection (achieving 85% accuracy) and using predictive analytics for marketing campaigns. By integrating tools like Python, pandas, and NumPy into marketing strategies, I enhance decision-making, improve targeting, and drive performance across channels.
Project Management & Leadership
I’ve led cross-functional teams to deliver on strategic objectives, managing everything from campaign execution to branding projects. With a focus on collaboration and data-driven decision-making, I ensure that teams work seamlessly together to deliver high-quality results. My leadership in projects like Vitasta’s website rebranding has had a measurable impact on business growth and customer engagement.
Key Skills
- Adaptability & Quick Learning
- Communication
- Creativity
- Analytical and strategic thinking
- Technical Proficiency
- Leadership & Team Management
- Time Management
- Problem-Solving
- Passion & Drive
Interests & Hobbies
